Graphic design plays a critical role in the buyer’s journey. It may start simply by getting a customer’s attention with a humorous, compelling, or interesting image in a display ad or social media post. This may lead them to a well-designed landing page that reinforces that same imagery. From there they might visit a product page with a high-quality photo to further engage. Follow-up emails, social posts, infographics, and more will continue to feature consistent, well-thought-out design–all the way through to conversion.
We understands the big picture and what it should look like. We know that graphic design concepts need to easily carry over from your logo into email templates, brochures, and social media pages seamlessly and we can make that happen for your brand.
Graphic Design In Social Media
How you are representing your brand online goes beyond your website and onto the pages of your social media accounts. Cover images and profile pictures are valuable real estate when it comes to sharing what you’re all about. Is your brand taking advantage of the free space by sharing the best design you can?
Images account for about 75% of content posted by brands on Facebook. And images generate an 87% engagement rate–more than 10 times more than text-based status updates or links. Adding an image to your tweet can increase retweets by over 35%. If you’re blogging (and you should be), images and infographics are key to keeping the reader interested and scrolling through your pages. Because we have broad experience across all of these platforms, we can see the forest for the trees.